who we are and what we do


We are always looking for new brands to add to the big names of the streetwear and underground industry. In our store you'll find casual and streetwear items inspired by the Scandinavian design and american and londoner trends. We decided to decorate the store with minimalist and eco-friendly items thought to better represent the fashion industry while remaining tied to the Scandinavian and Northern European concept.


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Our intention is to make WaySide an innovative clothing store, devoted to fashion, art, music and design. We organize events and exhibitions with local artists, musicians and tattoo artists. The most popular event is our store anniversary night we invite tattoo artists to tattoo the custumers who show up at the event. Everything's free of charges!


Our shop was established in 2013 under the name "Kiss, Polly" in collaboration with the namesake of Genoa store. Since October 1, 2016 we changed the name in "Way Side" because the store was located in a side street of the historic center of La Spezia. We changed the name but not our way of thinking. In the summer of 2019 we moved the shop to Corso Cavour, one of the main pedestrian streets in the historic center of La Spezia.
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