Our shop was established in 2013 under the name "Kiss, Polly" in collaboration with the namesake of Genoa store. Since October 1, 2016 we changed the sign of the store in Way Side, name came from the fact that the store was located in a side street of the historic center of La Spezia. We changed the sign but not our ideas.
In 2018 we opened a new store, an Outlet in Sarzana, a small and characteristic town in the province of La Spezia.
In the summer of 2019 we moved the shop to Corso Cavour, one of the main pedestrian streets in the historic center of La Spezia.
We go to the discovery of new and emerging research Brand to match them to those who are among the best known in the fashion world streetwear and underground. In our store you will find a selection of items for a casual fashion and streetwear inspired by Scandinavian design and metropolitan trends Londoners and American.
The store comes with designer items placed in the context of a minimalist décor and environmentally sustainable, designed to better represent the world of the fashion industry while remaining tied to what is the conception Scandinavian and North European in general.
Our idea is to make Way Side an innovative clothing store, attentive not only to the fashion industry but also to art, music and design, organizing events and exhibitions that invite local artists, musicians and tattooists.
One of our most popular events is certainly the one that organizes every year for the anniversary of the shop, an evening in which we invite in rotation tattoo artists who are available for the duration of the event to create free tattoos for customers who come to visit us.