Collection: OBEY

One of the best known streetwear brands in the world. OBEY Clothing is based on the art, design and ideals of its founder Shepard Fairey. It all starts with an absurd sticker he created in 1989 that has evolved into a worldwide street art campaign and acclaimed body of fine art.

OBEY's meaning is rooted in the DIY counterculture of punk rock and skateboarding, but it has also been inspired by popular culture, commercial marketing, and political messages.

OBEY Clothing was formed in 2001 as an extension of Shepard's range of work. In keeping with his populist views, clothing has become another canvas for spreading his art and message to the people. The clothing is heavily inspired by classic military design, the basics of workwear, as well as the cultural elements and movements upon which Shepard based his artistic career.

Buy Obey online with free shipping or come and try in our store in La Spezia or Sarzana.